互联网+时代品牌设计与传播策略探讨  

Discussion on Brand Design and Communication Strategy in Internet + Era

作　　者：齐红[1] QI Hong(Anqing Vocational and Technical College,Anqing 246003,China)

机构地区：[1]安庆职业技术学院,安徽安庆246003

出　　处：《鞋类工艺与设计》2022年第15期42-44,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：安徽省2021年教育教学研究一般项目《“1+X”证书制度下<字体设计>课程教学研究与改革创新》(项目编号:2021jyxm0896);安徽省2021年精品课程项目《计算机图形图像设计(Photoshop)》(项目编号:2021jpkc101)。

摘　　要：本文主要阐述了互联网+时代品牌设计的优势和特征,通过对互联网+时代对品牌设计和传播策略的影响进行分析,来探讨互联网+时代品牌设计与传播策略的有效应用,研究品牌传播的未来发展趋势,以明确品牌设计与传播要求,转变传统的品牌设计与传播模式,提高品牌设计与传播的有效性,提升企业的品牌竞争能力,从而做到与时俱进,推动企业的可持续发展。This article mainly through to the Internet + era of brand design and communication strategy is analyzed, the influence of the era to explore Internet + brand design and effective application of communication strategies, in order to make clear the Internet + brand design and communication requirements of The Times, change the traditional mode of brand design and communication, to improve the effectiveness of brand design and communication, improve enterprise brand competition ability, So as to keep pace with The Times and promote the sustainable development of enterprises.

关 键 词：互联网+ 时代 品牌设计 传播策略 有效应用 

分 类 号：J524[艺术—艺术设计]