Analysis on Irrational Decision Making of Tobacco Family Farmers from the Perspective of Optimal Scale of Efficiency  

作　　者：Ya nan SUN Lulu CUI Baohua YU 

机构地区：[1]College of Tobacco,Henan Agricultural University,Zhengzhou 450002,China [2]College of Economics and Management,Henan Agricultural University,Zhengzhou 450002,China

出　　处：《Asian Agricultural Research》2022年第9期7-11,15,共6页亚洲农业研究（英文）

基　　金：Supported by Science and Technology Project of Guiyang Company of Guizhou Provincial Tobacco Company"Study on Cultivation of New Type Tobacco Operation Entities in Guiyang Tobacco Area"(2022-06);Students’Platform for Innovation and Entrepreneurship Training Program of Colleges and Universities in Henan Province"Study on Cultivation of New Professional Tobacco Farmers with Family Farms as the Carrier"(202210466045)。

摘　　要：The larger the difference between the willingness scale of tobacco family farmers and the optimal scale of efficiency,the greater the degree of irrationality,and the higher the decision making risk.With the aid of DEA model,this study calculated the optimal scale of efficiency of Guiyang tobacco family farms.Using the ratio of willingness scale and efficiency optimal scale,it measured the degree of irrationality of family farmers.In addition,with the help of multiple linear regression model,it explained the irrational decision making mechanism of family farmers.Finally,it made a portrait of farmers who tend to make irrational decisions,to find specific farmers and guide them in their production and operation,reduce the risk of planting scale decision making and stabilize the sustainable development of the tobacco industry.

关 键 词：Irrational decision making Family farmers Optimal scale of efficiency PORTRAIT 

分 类 号：F326.12[经济管理—产业经济] F224