粤港澳大湾区中间阶层女性休闲体育消费质量实证研究  

An Empirical Study on Leisure Sports Consumption Quality Of Middle Class Female in Guangdong-Hong Kong-Macao Greater Bay Area

作　　者：杜熙茹[1] DU Xi-ru(Guangzhou Sport University,Guangzhou 510500,China)

机构地区：[1]广州体育学院,广东广州510500

出　　处：《福建体育科技》2022年第5期7-12,共6页Fujian Sports Science and Technology

基　　金：广东省教育厅省级重大项目“粤港澳大湾区城市群休闲体育消费质量评价及提升路径研究”(2018WZDXM023)。

摘　　要：研究粤港澳大湾区中间阶层女性休闲体育消费质量,不仅对拉动湾区体育产业、促进体育消费有推动作用,而且可以引领我国女性群体的体育消费观念,同时避免湾区的社会结构两极分化。文章运用文献综述、特尔斐、深度访谈、实地考察、问卷调查、数据统计等研究方法,从休闲体育实物、服务和环境的消费质量对粤港澳大湾区中间阶层女性进行实证分析,提出其具备:1.体育锻炼参与度高,体育消费是生活不可或缺的一部分,并以参与和观赏型为主;2.互联网的普及渗透,提高了中间阶层女性休闲体育消费质量,“泛女性体育消费”开始显现;3.良好的身心健康与家庭环境,与中间阶层女性体育消费质量相关性较高;4.选择的体育项目呈现多样化,需收费、同伴或专业教师指导才能完成,体育度假和户外运动成为中间阶层女性休闲体育消费的新宠等特点。To study the Middle Class Female Leisure Sports Consumption Quality in Guangdong-Hong Kong-Macao Greater Bay Area will not only promote the sports industry and sports consumption in the bay area,but also lead the sports consumption of women in China and avoid the polarization of social structure in the Bay Area.By using the research methods of literature review,Delphi,in-depth interview,field investigation,questionnaire survey and data statistics,this paper makes an empirical analysis on the leisure sports objects,services and consumption quality of environment for the middle class women in Guangdong-Hong Kong-Macao greater bay area,Put forward the following characteristics:1.High participation in physical exercise,sports consumption is an indispensable part,and it is mainly participation and ornamental;2.The popularization and penetration of Internet has improved the quality of leisure sports consumption of middle class women,“Pan Women's Sports Consumption”Begins to Show;3.Good physical and mental health and family environment have a high correlation with the sports consumption quality of middle class female;4.The selected sports items are diversified,which can only be completed by charge,peer or professional teacher guidance,Sports vacation and outdoor sports have become the new favorite features of leisure sports consumption of middle class female.

关 键 词：粤港澳大湾区 中间阶层 女性 消费质量 实证研究 

分 类 号：G80-05[文化科学—运动人体科学]