旅游经济学视阈下对公共文化服务的思考——基于供需矛盾与实现路径  

Reflections on Public Cultural Services from the Perspective of Tourism Economics:Contradiction between Supply and Demand and Realization Path

作　　者：王君 侯晓斌[2] WANG Jun;HOU Xiao-bin(Shanxi Institute of Economic Management(Shanxi Institute of Economics and Business),Taiyuan 030024,China;Shanxi Academy of Social Sciences,Taiyuan 030032,China)

机构地区：[1]山西经济管理干部学院(山西经贸职业学院),山西太原030024 [2]山西省社会科学院,山西太原030032

出　　处：《经济问题》2022年第11期90-95,共6页On Economic Problems

摘　　要：在文化与旅游融合发展、文化旅游消费呈现在地化趋势的背景下,公共文化服务日渐成为地区文化软实力与旅游经济吸引力的构成部分。公共文化服务供给如何回应并满足大众精神文化需求是构建公共文化服务发展新格局的必答题。运用旅游经济学中的旅游供给与旅游需求相关理论,对公共文化服务与旅游经济的构成要素进行解析,形成公共文化服务与旅游经济互动的逻辑建构,提出增强公共文化服务效能的实现路径:供给激活需求,织密基层公共文化服务供给网络;保障供给质量,完善公共文化服务监测机制;突出供给特色,推动民间优秀传统文化与公共文化服务融合发展;需求倒逼供给,优化“互联网+”公共文化服务供给模式;回应消费需求,实施公共文化服务与旅游业融合发展。Under the background of the integration of culture and tourism and the localization of cultural tourism consumption, public cultural services are increasingly becoming a component of regional cultural soft power and tourism economic attraction. How to respond to and meet the spiritual and cultural needs of the public is a necessary question for the construction of a new pattern of the development of public cultural services.Based on the theory of tourism supply and demand in tourism economics, this paper analyzes the elements of public cultural service and tourism economy, forms the logical construction of the interaction between public cultural service and tourism economy, and puts forward the realization path of enhancing the efficiency of public cultural service: supply activates demand, and weaves the supply network of grass-roots public cultural services;Guarantee the quality of supply, improve the monitoring mechanism of public cultural services, and highlight the characteristics of supply.Promote the integration and development of folk excellent traditional culture and public cultural services;demand forces supply, optimize the“Internet +”public cultural service supply mode;respond to consumer demand,implement the integration and development of public cultural services and tourism.

关 键 词：公共文化服务 供需演变 旅游经济学 

分 类 号：F592.7[经济管理—旅游管理]