基于链接分析的B2C网站影响力评价研究  

Research on B2C website influence evaluation based on link analysis

作　　者：彭美红 PENG Mei-hong(Department of Big Data,FuZhou University of International Studies and Trade,Fuzhou350028,Fujian,China)

机构地区：[1]福州外语外贸学院大数据学院,福建福州350028

出　　处：《贵阳学院学报（自然科学版）》2022年第3期24-27,37,共5页Journal of Guiyang University：Natural Sciences

基　　金：2020年度省中青年教师教育科研项目“基于链接分析的网站影响力评价研究”(项目编号:JAS20437)。

摘　　要：对网站的影响力进行评价,从而发现问题并加以改进,是促进网站建设的必要路径。以链接分析为视角,构建了包括“网页总数”“内部链接数”“手机权重”等7个指标项的网站影响力评价体系,以国内6家B2C电子商务网站为研究对象,借助搜索引擎、站点管理等工具对各指标项数据进行搜集,并运用熵权灰色关联分析法对它们的影响力进行排序。研究结果表明:网页总数及外部链接数是提升网站影响力的最重要的指标;各网站的影响力参差不齐。网站建设要提高内容质量、加强网站外链建设、做好搜索引擎优化等工作。Evaluating the influence of the website,so as to find problems and improve them,is a necessary way to promote the construction of the website.From the perspective of link analysis,this paper constructs a website influence evaluation system including 7 index items such as"total number of web pages","number of internal links"and"mobile phone weight".Taking 6 B2C e-commerce websites as the research object,this paper collects the data of each index item with the help of search engine,site management tools,The entropy weight grey correlation analysis method is used to rank their influence.The research draws two conclusions:first,the total number of web pages and the number of external links are the most important indicators to enhance the influence of the website;Second,the influence of various websites is uneven.At the same time,this paper puts forward that the website should improve the content quality,strengthen the construction of the external chain of the website,and do a good job in search engine optimization.

关 键 词：链接分析 B2C 影响力 评价体系 

分 类 号：F724.6[经济管理—产业经济]