消费文化视角中的体育新闻传播  

Sports News Communication from the Perspective of Consumer Culture

作　　者：鲁萌[1] 汪洋[2] LU Meng;WANG Yang(Sports Department of Anhui Sanlian University,Hefei 230601,China;General Education Departmen,Anhui Xinhua University,Hefei 230088,China)

机构地区：[1]安徽三联学院体育部,合肥230601 [2]安徽新华学院通识教育部,合肥230088

出　　处：《德州学院学报》2022年第5期47-50,共4页Journal of Dezhou University

基　　金：安徽省高校人文社科研究重点项目“‘互联网+’时代体育新闻传播创新路径研究”(SK2019A0021);安徽省高校优秀青年人才支持计划项目(gxyq2020204)。

摘　　要：消费文化是消费主义社会中由消费行为而产生的一种文化形态。消费文化对体育新闻传播产生了重要的影响。消费文化中的体育新闻从传统的生产引导消费变成了消费引领生产;运动身体在体育新闻传播中具有了符号化特征;人们对体育新闻的消费既有真实消费也有虚拟消费。这些因素的变化主要是由于经济利益的追求、文化工业的复制和媒介的力量。消费文化中体育新闻传播要正视这些变化并积极应对。Consumer culture is a cultural form produced by consumer behavior in consumerism society.Consumer culture has an important impact on sports news communication.Sports news in consumer culture has changed from traditional production leading consumption to consumption leading production;Sports body has symbolic characteristics in sports news communication;People's consumption of sports news includes both real consumption and virtual consumption.The changes of these factors are mainly due to the pursuit of economic interests,the replication of cultural industry and the power of media.Sports news communication in consumer culture should face up to these chang es and actively respond to them.

关 键 词：消费文化 体育新闻 传播 拟态 

分 类 号：G80-05[文化科学—运动人体科学]