我国体育产业发展中的问题与对策  

Problems and Countermeasures in Development of China's Sports Industry

作　　者：刘全 王清梅[1] LIU Quan;WANG Qingmei(Tianjin College,University of Science and Technology Beijing,Tianjin,301830 China)

机构地区：[1]北京科技大学天津学院,天津301830

出　　处：《当代体育科技》2022年第29期129-132,共4页Contemporary Sports Technology

摘　　要：该文采用文献资料等方法,对我国体育产业发展中所暴露的问题进行研究。研究认为,当前我国体育产业发展中主要存在体育产业发展分配不均、体育产业法规不健全、职业竞技体育异化、体育产业结构建设不合理等问题。建议:通过强化政府行政管理的导向,规范体育市场的行为,矫正个体体育参与者的价值取向,加大体育产业发展的改革力度等措施,来优化我国体育产业的发展。This paper uses the methods of documents and materials to study the problems exposed in the development of our sports industry.The study holds that:In the current development of China's sports industry,there are mainly problems such as uneven distribution of sports industry development,imperfect laws and regulations of sports industry,alienation of professional competitive sports,and unreasonable construction of sports industry structure.Suggestions:We should optimize the development of China's sports industry by strengthening the guidance of government administration,standardizing the behavior of the sports market,correcting the value orientation of individual sports participants,and strengthening the reform of sports industry development.

关 键 词：体育产业 产业发展 问题 表现 对策 

分 类 号：G80-05[文化科学—运动人体科学]