基于网络文本的旅游演艺产品现状及改进措施分析--以《印象普陀》为例  

Analysis of the Current Situation and Improvement Measures of Tourism Entertainment Products Based on Web Texts--Taking Impression Putuo as an Example

作　　者：姚博晨 YAO Bochen(Zhejiang Ocean University Zhoushan,Zhejiang 316000)

机构地区：[1]浙江海洋大学,浙江舟山316000

出　　处：《中国商论》2022年第21期59-61,共3页China Journal of Commerce

摘　　要：本文通过携程网收集关于《印象普陀》旅游演艺产品的相关信息,使用ROST CM6.0软件对游客的感知进行分析,从而得到高频词汇、情感分析、网络语义关联图和高频词汇关联图,并分析游客对《印象普陀》这一旅游演艺产品的反馈得出游客感情感知。基于此,本文提出具有针对性地整改意见:注重演艺作品对演艺内容的表达;注重第三方售票渠道的服务,并制定合理的价格策略与退换票服务;注重剧场管理,制定有效的管理制度;加强宣传,提高品牌效应,以供参考。This paper collects the information about tourism entertainment products of Impression Putuo through Xiecheng Trip and analyzes tourists’perceptions by using the ROST CM6.0 software,to get high-frequency words,emo-tion analysis,web semantic association graph and high-frequency word association graph.The paper analyzes tourists’feedback on tourism entertainment products of Impression Putuo to derive tourists’emotional perceptions.Based on this,targeted rectifi cation suggestions are proposed in this paper,like focusing on the expression of the performance content of the performance work,and focusing on the services of the third-party ticketing channels to formulate reasonable price strategies and refund and exchange services.Theater management should be attached to the importance to formulate eff ec-tive management systems.Strengthening publicity to improve the brand eff ects is also suggested as references.

关 键 词：网络文本分析 《印象普陀》 旅游演艺 游客感知 情感分析 

分 类 号：F592.7[经济管理—旅游管理]