服装品牌可持续性量表开发与检验  

Scale development and validation of clothing brand sustainability

作　　者：贺静宇 陈李红[2] 何琳 HE Jingyu;CHEN Lihong;HE Lin(School of Textiles and Fashion,Shanghai University of Engineering Science,Shanghai 201620,China;Shanghai International Fashion Innovation Center,Donghua University,Shanghai 200051,China;Glorious Sun School of Business and Management,Donghua University,Shanghai 200051,China)

机构地区：[1]上海工程技术大学纺织服装学院,上海201620 [2]东华大学上海国际时尚科创中心,上海200051 [3]东华大学旭日工商管理学院,上海200051

出　　处：《现代纺织技术》2022年第6期194-203,共10页Advanced Textile Technology

基　　金：国家自然科学基金项目(71704102);东华大学人文社科预研究项目(218-10-0108019)。

摘　　要：为了更好地开展服装品牌可持续性相关研究,开发服装品牌可持续性测量量表。结合文献研究和案例分析,界定了服装品牌可持续性的概念、结构维度及相应测量指标。通过对调研数据的统计分析,检验量表信度和效度;并以消费者绿色购买意愿为结果变量对量表进行校标效度检验,最终确定了包括社会可持续性、环境可持续性、经济可持续性3个维度12个测量题项的量表。结果表明:量表整体结构良好,信效度通过检验;并验证了服装品牌可持续性各维度对消费者绿色购买意愿的预测作用以及量表实际应用性。研究结果为服装品牌可持续性提供有效的测量工具,为服装企业提高品牌可持续性提供参考。In order to better carry out the research on clothing brand sustainability,the clothing brand sustainability measurement scale is developed.Based on literature research and case study,this paper defines the concept,structural dimensions and corresponding measurement indexes of clothing brand sustainability.Through the statistical analysis of the survey data,the reliability and validity of the scale were tested.The scale validity was tested by taking consumers'green purchase intention as the outcome variable.Finally,a scale of 12 measurement items including social sustainability,environmental sustainability and economic sustainability was determined.The results show that the overall structure of the scale is good and the reliability and validity pass the test.The forecasting effect of each dimension of clothing brand sustainability on consumers'green purchase intention and the practical application of the scale are verified.The research results provide an effective measurement tool for apparel brand sustainability and a reference for apparel enterprises to improve brand sustainability.

关 键 词：服装品牌 社会可持续性 环境可持续性 经济可持续性 量表开发与检验 

分 类 号：TS941.12[轻工技术与工程—服装设计与工程]