前置仓模式下叮咚买菜的供应链管理分析  

Analysis of Supply Chain Management of Dingdong Maicai under the Mode of Front Warehouse

作　　者：李震 王娟 LI Zhen;WANG Juan(School of Management,Nanjing University of Posts and Telecommunications,Nanjing 210003,China)

机构地区：[1]南京邮电大学管理学院,江苏南京210003

出　　处：《物流工程与管理》2022年第10期55-57,共3页Logistics Engineering and Management

摘　　要：得益于互联网的发展,生鲜电商平台抓住机遇,让生鲜产品加入到了人们日常网络购物的选择中。由于生鲜产品不同于一般产品,为了解决生鲜产品在仓储、配送过程中可能出现的许多问题,众多企业选择不同的仓配模式并且进行实施。文中以叮咚买菜为例,对前置仓模式下的供应链现状进行分析,指出前置仓模式中存在的问题,并针对存在的问题提出建议。Thanks to the development of the Internet,fresh e-commerce platforms seize the opportunity to add fresh products to people s daily online shopping choices.Since fresh products are different from ordinary products,in order to solve many problems that may occur in the warehousing and distribution of fresh products,many enterprises choose different warehouse distribution modes and implement them.Taking Dingdong Maicai as an example,this paper analyzes the current situation of the supply chain under the front warehouse mode,points out the problems existing in the front warehouse mode,and puts forward some suggestions for the existing problems.

关 键 词：叮咚买菜 供应链 前置仓模式 生鲜电商 

分 类 号：F251[经济管理—国民经济]