民艺实用美学路径下牙舟陶产品设计策略研究  

Research on Product Design Strategy of Yazhou Pottery under the Path of Practical

作　　者：赵达源 张超 王静静 Zhao Dayuan;Zhang Chao;Wang Jingjing(School of of Fine Arts,Guizhou University,Guiyang,50000,China)

机构地区：[1]贵州大学美术学院,贵阳550000

出　　处：《陶瓷》2022年第11期61-65,共5页Ceramics

基　　金：2021年贵州大学高等教育研究项目《“双一流”建设背景下的艺术设计专业教学改革研究》(项目编号:GDGJYJ2021007);2021年贵州大学研究生创新人才计划项目《基于贵州传统技艺智慧文化的现代转换及创新实践》(项目编号:贵研CXRC202108);2021年贵州省本科教学内容和课程体系改革项目《图形设计》课程思政教学改革研2究(项目编号:2021023);2018年贵州大学人文社会科学青年项目《贵州非物质文化遗产民间工艺“银+”创新设计研究》(项目编号:GDQN2018014);国家社科基金艺术学西部项目《青海民间传统手工技艺传承人口述史》(编项目号:17EH245);国家社科基金艺术学项目《贵州三都水族马尾绣艺术非物质文化遗产保护与开发研究》(项目编号:11CG126)。

摘　　要：笔者探讨了民艺实用美学在牙舟陶产品设计中的应用,并提出具有“用之美”特色的产品设计策略与流程,帮助设计师精确地捕捉产品实用性,设计出满足消费者需求的牙舟陶文创产品。通过梳理民间艺术实用美学的内涵,提出牙舟陶注重“用之美”,在产品设计中可以分为实用性、直观性、自然性。基于3种民艺实用美学特性导出“用之美”设计策略,确立牙舟陶产品设计流程为文化内容选择、设计内涵提炼、设计元素转化、产品实用功能表达等流程。To explore the application of folk art practical aesthetics in the product design of Yazhou pottery, and to put forward the product design strategy and process with the characteristics of Beauty of Use, so as to help designers accurately capture the practicality of products and design Yazhou pottery cultural and creative products that meet the needs of consumers. According to combing the connotation of practical aesthetics of folk art, this paper puts forward that Yazhou pottery pays attention to the Beauty of Use, which can be practical, intuitive and natural in product design. Based on the three practical aesthetic characteristics of folk art, the design strategy of Beauty in Use is derived, and the design process of Yazhou pottery products is established as cultural content selection, design connotation extraction, design element transformation, product practical function expression and other processes.

关 键 词：牙舟陶 民艺实用美学 用之美 实用感受 产品设计策略 

分 类 号：TQ174.74[化学工程—陶瓷工业]