身体缺场的个性化消费研究  

Research on personalized consumption of physical absence

作　　者：王云飞[1] 魏子涵 WANG Yunfei;WEI Zihan(School of Sociology and Political Science,Anhui University,Hefei 230601,China)

机构地区：[1]安徽大学社会与政治学院,安徽合肥230601

出　　处：《南京邮电大学学报（社会科学版）》2022年第5期75-82,共8页Journal of Nanjing University of Posts and Telecommunications(Social Science Edition)

基　　金：国家社会科学基金资助项目“网络消费对社会结构的影响研究”(17BSH079);安徽大学社会学学科研究生创新研究项目“安徽省数字乡村建设的主体动力研究”(SZCXSHS202104)。

摘　　要：通过网络平台,人们可以不受时空限制,在身体缺场的情况下进行消费。与传统线下消费相比,网络消费者的消费需求彰显出符合自身特点的个性化趋势。时空分离的缺场空间使得人们在实施某些社会行为时的心理产生了变化,由此,消费内容、消费选择及消费结构也必然发生相应的转变。身体缺场的个性化消费存在一些可能影响正常消费秩序的问题,因此,需要有针对性地建立完善的网络个性化消费监管办法和信息共享平台,健全有关法律制度体系,并加强相关技术创新。Through the network platform,people can consume without restriction of time and space.Compared with traditional offline consumption,the consumption needs of online consumers gradually reveal a trend of personalization in line with their own characteristics.The absence and separation of time and space make people's psychology change when they engage in certain social behaviors,and inevitably lead to corresponding changes in consumption content,consumption choices and consumption structure.There are some problems that may affect the normal consumption order in the personalized consumption of physical absence.Therefore,it is necessary to establish a perfect network personalized consumption supervision method and information sharing platform,improve the relevant legal system,and strengthen technological innovation.

关 键 词：身体缺场 个性化消费 消费内容 消费选择 消费结构 

分 类 号：C913.3[经济管理] F713[社会学]