元宇宙文化产业生态圈之构建  

The Construction of the Metaverse Cultural Industry Ecosystem

作　　者：张蕾 黄昌勇[1] ZHANG Lei;HUANG Changyong(College of Creative Studies,Shanghai Theatre Academy,Shanghai 200040,China)

机构地区：[1]上海戏剧学院创意学院,上海200040

出　　处：《同济大学学报（社会科学版）》2022年第5期32-42,共11页Journal of Tongji University:Social Science Edition

摘　　要：经历了信息化、数字化建设等发展阶段,元宇宙与文化产业之间的联系也越来越密切。结合元宇宙理念的丰富内涵和相关技术的发展,可以发现,元宇宙对文化产业链上、中、下游的发展均有着重要影响。而若从场、人、物三个维度看,元宇宙与文化产业的结构、地位、产业关系和发展趋势等也都存在非常密切的关系。所以,在继承传统文化精髓的基础上,充分发挥元宇宙对文化产业的赋能作用,积极构建以基础、用户、服务、环境为基本内容的元宇宙文化产业生态圈,在理论和实践上都具有重要的意义。After the development stages of informatization and digital construction, the connection between metaverse and the cultural industry has become increasingly closer. Based on the rich connotation of the metaverse concept and the development of related technologies, it is found that the metaverse has greatly affected the upstream, middle and downstream of the cultural industry chain. From the three dimensions of field, human and object, a very close relationship is found between the metaverse and the structure, status, industrial relationship and development trend of cultural industry. Therefore, on the basis of inheriting the essence of traditional culture, giving full play to the empowering effect of the metaverse on cultural industry and actively building a metaverse cultural industry ecosystem with foundation, users, services and environment as basic contents are of great significance in theory and practice.

关 键 词：元宇宙 文化产业 数字藏品 文化赋能 产业生态圈 

分 类 号：G114[文化科学]