新异化视角下农村老年群体抖音短视频使用探析  

Analysis on the Use of Short Videos in Rural Elderly Groups from the Perspective of New Alienation

作　　者：刘建新[1] 聂伟 LIU Jianxin;NIE Wei(School of Literature and Journalism,Changsha University of Science and Technology,Changsha 410076,China)

机构地区：[1]长沙理工大学文学与新闻传播学院,湖南长沙410076

出　　处：《三明学院学报》2022年第5期65-70,共6页Journal of Sanming University

基　　金：教育部人文社会科学研究规划基金项目(21YJA710007);长沙理工大学专业学位研究生实践创新与创业能力提升计划项目(CLSJCX22133)。

摘　　要：随着数字化技术纵深发展,人们越来越倾向于在社交媒体上休闲与娱乐,青年群体如此,老年群体亦有此动向。不难发现,短视频全龄化趋势下老年人有更多的机会去了解世界。然而,在农村地区大多数老年人都是以“刷”与“拍”短视频为主,最常见的便是使用抖音,掀起了一场新的视频化浪潮。但是,跨越“数字鸿沟”后又会进入“数字沉迷”。由于农村地区的老年人受教育程度普遍较低,花费大量时间沉迷在短视频之中会产生各种弊端,导致人的行为与思想出现异化。With the deepening development of digital technology,people are more and more inclined to use social media for leisure and entertainment.This is true for the youth group,and the elderly group also has this trend.It is not difficult to find that the elderly have more opportunities to understand the world under the trend of all-aged short videos.However,most elderly people in rural areas focus on"swiping"and"shooting"short videos.The most common is the use of Douyin,setting off a new wave of videoization.However,after crossing the"digital divide",it will enter into"digital addiction"again.Because the elderly in rural areas are generally less educated,spending a lot of time indulging in short videos will lead to various disadvantages,resulting in alienation of human behavior and thought.

关 键 词：新异化 农村老年群体 抖音 

分 类 号：D669.6[政治法律—政治学]