文旅融合视角下旅游演艺的再发展——以《云南映象》为例  

Re-Developmentof Tourism Performance from the Perspective of the Integration of Culture and Tourism—Taking Dynamic Yunnan as an Example

作　　者：杨莹萍 张慧媛 YANG Yingping;Janghyewon(An Dong National University,Research Center for Creative Industry,Andong,Gyeongsangbuk-do,South Korea,36729,Korea)

机构地区：[1]韩国国立安东大学文化产业研究所,韩国庆尚北道安东36729

出　　处：《文化创新比较研究》2022年第28期125-129,共5页Comparative Study of Cultural Innovation

摘　　要：《云南映象》是蕴含云南声音,倾诉云南本土故事的大型歌舞集,它在文旅融合的背景下衍生,又在文旅融合背景下不断深化发展。随着我国进入新时代,对文旅融合视角下旅游演艺行业的改革提出了更高的要求和指导性意见。《云南映象》应在当前发展现状之下,进一步系统化经营模式,以此平衡文化消费需求与供给,寻找更多的品牌支持,打造多线发展的企业品牌形象,进一步加强品牌运营管理和整体质量建设等,更好地将云南文化、中国传统文化向全世界传播。Dynamic Yunnan is a large-scale song and dance collection that contains the voice of Yunnan and tells the local stories of Yunnan.As my country has entered a new era,further higher requirements and guiding opinions have been put forward for the reform of the tourism performance industry from the perspective of the integration of culture and tourism.Dynamic Yunnan should further systematize its business model under the current development status,so as to balance cultural consumption demand and supply,find more brand support,create a multi-line developed corporate brand image,further strengthen brand operation management and integrity quality construction,etc.,to better spread Yunnan culture and traditional Chinese culture to the world.

关 键 词：文旅融合 旅游演艺 《云南映象》 

分 类 号：F592.74[经济管理—旅游管理]