中医药文化融入校园文创产品设计的应用研究——以广西中医药大学为例  

Research on the Design and Application of TCM Culture Integrated into Campus Cultural and Creative Products-Taking Guangxi University of Chinese Medicine as an Example

作　　者：汤嘉琦 庞邦君 李怀泽[1] TANG Jiaqi;PANG Bangjun;LI Huaize(Guangxi University of Chinese Medicine,Nanning Guangxi,530022,China)

机构地区：[1]广西中医药大学,广西南宁530022

出　　处：《文化创新比较研究》2022年第29期102-105,115,共5页Comparative Study of Cultural Innovation

基　　金：广西中医药大学创新创业学院“医创不裁”校园文创设计(项目编号:202010600003);广西中医药大学2020年校级科研项目“校园文化背景下高校文创产品的设计应用研究”(项目编号:2020NQ028)。

摘　　要：中医药文化是中华民族几千年来的智慧凝聚,习近平总书记在党的十九大报告中指出,“坚持中西医并重,传承发展中医药事业”。该文旨在以中医药文化为切入点,结合当代大学校园文创产品设计的实际需求,探讨中医药文化融入校园文创产品设计的应用研究。以广西中医药大学为例,通过对中医药文化传播的现状分析,论证文创产品在中医药文化推广中发挥的重要性,以期加大对优秀传统中医药文化的推广力度,丰富校园文化传播方式,提升校园文创产品精神内涵。Traditional Chinese medicine culture is the cohesion of the wisdom of the Chinese nation for thousands of years.General Secretary Xi Jinping proposed at the 19th CPC National Congress to"We should attach equal importance to traditional Chinese medicine and western medicine,and inherit and develop the cause of traditional Chinese medicine".This article aims to discuss the design and application research of integrating TCM culture into campus cultural and creative products with the perspective of traditional Chinese medicine culture and the actual needs of contemporary university campus cultural and creative product design.Taking Guangxi University of Traditional Chinese Medicine as an example,through the analysis of the current situation of traditional Chinese medicine culture communication,demonstrate the necessity of cultural and creative products to play in the promotion of traditional Chinese medicine culture,increase the promotion of excellent traditional Chinese medicine culture,enrich the way of campus culture communication,and enhance the spiritual connotation of campus cultural and creative products.

关 键 词：中医药文化 校园文创 设计应用 

分 类 号：R2-03[医药卫生—中医学]