论五台山旅游文创产品设计策略  

On the Design Strategy of Tourism Cultural and Creative Products in Mount Wutai

作　　者：裴小娟 PEI Xiaojuan(Jingdezhen Ceramic University,Jindezhen 333000,China)

机构地区：[1]景德镇陶瓷大学,江西景德镇333000

出　　处：《鞋类工艺与设计》2022年第17期108-110,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：随着我国旅游产业的蓬勃发展,佛教四大名山之首的五台山成为著名景点,人们对该景点的旅游文创产品产生了更高的需求。通过对五台山景区的背景与市场现状进行分析,从优化空间结构和市场、提升品牌形象方面提出了五台山旅游文创产品的优化设计策略,以促进五台山景区旅游文创产品设计的提升,拉动当地旅游业的经济发展。With the vigorous development ofour tourism industry,Mount Wutai,the head of the fourfamous Buddhist mountains,has become a famous scenic spot.People have higher demand for the tourist cultural products.Based on the analysis ofthe background and market status quo of Mount Wutai scenic spot,this paper puts forward the optimal design strategy of Mount Wutai tourism cultural and creative products from the aspects ofoptimizing the spatial structure and market and enhancing the branc image,in order to promote the design ofMount Wutai tourismcultural and creative products and stimulate the economic development of local tourism.

关 键 词：五台山 佛教文化 文创产品设计 

分 类 号：TB472[一般工业技术—工业设计]