基于Airbnb平台的旅游者共享住宿消费行为研究  

Research on Tourists'Shared Accommodation Consumption Behavior Based on Airbnb Platform

作　　者：曾琪洁 ZENG Qijie(Department of Tourism and Foreign Language,Maanshan Teacher's College,Maanshan Anhui 243041,China)

机构地区：[1]马鞍山师范高等专科学校旅游与外语系,安徽马鞍山243041

出　　处：《佳木斯大学学报（自然科学版）》2022年第5期160-163,共4页Journal of Jiamusi University：Natural Science Edition

基　　金：马鞍山师范高等专科学校校级科研重点项目(2022xjzdky05)。

摘　　要：在共享经济的背景下,旅游消费者的消费观念和行为模式发生了变化,旅游者更注重对旅游产品的“使用”而非“拥有”,更青睐采用一种“租用”而非“购买”的方式。文章采用描述性统计分析旅游者共享住宿消费行为的体验感,通过相关性分析得出产品形象、服务形象对共享住宿消费行为感知具有正向影响,并运用分层回归分析方法得出良好的社会环境因素、经济因素、个人因素和文化因素均会影响旅游者共享住宿消费行为,其中社会环境因素和经济因素影响最大,其次是个人因素,文化因素影响最小。Under the background of shared economy,tourism consumers'consumption concept and behavior patterns changed,tourists pay more attention to the tourism product of"use"rather than"owns"prefer using a"lease"rather than"buy."Descriptive statistics analyzing tourists shared accommodation experience of consumer behavior,product image,service image correlation analysis to shared accommodation consumption behavior has a positive influence on perception.Hierarchical regression analysis methods used excellent social environment factors,economic factors,personal factors,and cultural factors will influence the tourist's shared accommodation consumption behavior,in which social environment is the most critical influence factors and economic factors,and only secondarily by personal factors,cultural factors affect the minimum.

关 键 词：Airbnb 共享住宿 旅游者消费行为 

分 类 号：F590.66[经济管理—旅游管理]