基于SCP范式的中国色纺纱产业分析  

SCP Paradigm Analysis on China’s Colored Spun Yarn Industry

作　　者：潘真祯 肖岚 汪军[1] 

机构地区：[1]东华大学纺织学院

出　　处：《纺织导报》2022年第6期62-66,共5页China Textile Leader

摘　　要：目前中国是全球最大的色纺纱生产国,产能占全球的90%以上,并涌现出一批具有市场影响力的企业。文章基于SCP范式,以华孚时尚和百隆东方两大龙头企业为例,分析我国色纺纱产业的市场结构、市场行为及市场绩效,发现虽然行业市场份额因终端需求扩大而提升,但是较高的进入壁垒以及产品差异化和特色化将会维持双寡头垄断结构;龙头企业一方面通过并购及产品控价等行为稳定市场结构、巩固自身地位,另一方面通过技术进步推动产业创新发展,保证行业的高利润优势。未来在可持续时尚潮流和碳中和战略的推动下,低碳环保兼具时尚美观的特点使得我国色纺纱产业具有更大成长空间,但也面临新冠肺炎疫情反复、外贸环境多变等不确定性风险。At present,China is the largest producer of colored spun yarn in the world,accounting for more than 90%of the world’s total production capacity.And a number of manufacturers with market influence have emerged.Taking Huafu Fashion Co.,Ltd.and Bros Eastern Co.,Ltd.as examples,this paper analyzes the market structure,market conduct,and market performance of China’s colored spun yarn industry based on the SCP paradigm.It is found that although the market share of the industry grew with the increased terminal demand,high entry barriers and product differentiation and specialization will maintain the duopoly structure.For one thing,the flagship companies stabilize their market structure through M&A as well as product price control.For another,they promote industrial innovation through technological progress to ensure the industry’s high profit.In the future,the trend of sustainable fashion and carbon neutrality strategies create more growth potential for China’s colored spun yarn industry.However,the industry also faces uncertain risks such as repeated pandemics and changing foreign trade environment.

关 键 词：中国色纺纱产业 SCP范式 华孚时尚 百隆东方 

分 类 号：TS104.1[轻工技术与工程—纺织工程]