有线电视开机频道引导对电视购物频道销售业绩提升的分析  

Analysis of The Promotion Effect of Cable TV Boot Channel Guidance on TV Shopping Channel Sales Performance

作　　者：张泽光 朱志刚 ZHANG Zeguang;ZHU Zhigang(Jiangsu Broadcasting Cable Information Network Co.,Ltd,Nanjing Branch,Nanjing 210049,China)

机构地区：[1]江苏省广电有线信息网络股份有限公司南京分公司,江苏南京210049

出　　处：《中国有线电视》2022年第10期11-14,共4页China Digital Cable TV

摘　　要：通过对南京地区不同销售业绩的3套电视购物频道销售收入及订单数的分析,对比开机频道引导使用前后日均销售业绩的差异,认为开机频道引导对电视购物频道的日均销售业绩有提升的效果,总结开机频道引导对不同电视购物频道销售业绩提升影响的规律,从投入产出比的角度提出电视购物频道使用开机频道引导的建议。Through the analysis of the sales revenue and the number of orders of 3 sets of TV shopping channels with different sales performance in Nanjing,and comparing the difference in daily average sales performance before and after the use of boot channel guidance,it is believed that the boot channel guidance can improve the daily average sales performance of TV shopping channels effect,summarizing the law of the influence of boot channel guidance on the sales performance improvement of different TV shopping channels,and putting forward suggestions for TV shopping channels to use boot channel guidance from the perspective of input-output ratio.

关 键 词：开机频道引导 电视购物频道 销售业绩 

分 类 号：TN948.3[电子电信—信号与信息处理]