媒体融合时代青海牧区电视受众管理研究  

Research on TV Audience Management in Qinghai Pastoral Area in the Era of Media Convergence

作　　者：马玉忠 MA Yuzhong(Qinghai Minzu University,Xi'ning 810007,China;Qinghai Radio and Television Bureau,Xi'ning 810008,China)

机构地区：[1]青海民族大学,青海西宁810007 [2]青海省广播电视局,青海西宁810008

出　　处：《中国有线电视》2022年第10期61-66,共6页China Digital Cable TV

摘　　要：作为传统媒介的电视在特殊地域的特殊群体中仍然是大众媒介。在信息化时代,受众居于主导地位,研究青海牧区电视受众的收视行为、对电视的评价和需求,能够及时了解青海牧区电视事业发展现状,有助于提高青海地区的电视发展水平,更有利于播出更有效、更成功的电视节目。从青海牧区受众调研数据进行分析受众需求和对现有电视节目的评价,提出务实建议。Television,as a traditional medium,is still a mass medium among special groups in special regions.In the information age,the audience is in a dominant position.Studying the viewing behavior,evaluation and demand of TV audiences in Qinghai pastoral areas can help to understand the development status of TV in Qinghai pastoral areas in a timely manner,which will help improve the development level of TV in Qinghai area and is more conducive to broadcast more effective and successful television programs.Analyze the needs of the audience and the evaluation of the existing TV programs from the audience research data in the pastoral area of Qinghai,and put forward practical suggestions.

关 键 词：牧区 科技接受模型 受众 

分 类 号：G221[文化科学]