基于KANO模型的后共享时代单车设计决策研究——从设计师与消费者视角  

Bicycle Design Decisions Based on KANO Model in Post-sharing Era-From Both Designer and Consumer Perspective

作　　者：曹鸣[1] 杨春 周沛桦 CAO Ming;YANG Chun;ZHOU Pei-hua(School of Design,Jiangnan University,Jiangsu Wuxi 214122,China)

机构地区：[1]江南大学设计学院,江苏无锡214122

出　　处：《包装工程》2022年第22期395-404,共10页Packaging Engineering

基　　金：教育部人文社会科学研究规划基金项目(21YJA760002)。

摘　　要：目的探究消费者对共享单车的需求偏好,获取用户和设计师对产品的认知差距,并提出相应的设计决策,为共享单车以及两轮车行业的产品创新提供启迪与参考。方法从设计师思维与消费者偏好的视角出发,对共享单车消费者偏好的各项设计原则(属性)进行细致分类,建立8个评价维度与41个评价特征,采用KANO模型对有效回收样本进行定量统计及定性分析。结果基于前期调研与KANO模型分析,提出后共享时代单车设计的相关策略。结论在后共享单车时代下,设计师需要根据用户真实的产品偏好与体验感知进行设计策略的研究,以设计出真正满足用户需求和体验期望的产品。同时也证明KANO模型作为一种阐明用户不同感性需求的方法,有助于设计师进行设计决策的综合判断,提升设计的竞争力。This study aims to explore users'preferences for shared bikes,obtain the cognitive gap between designers and users on products,and output corresponding design decisions to provide inspiration and reference for product innovation in shared bikes and two-wheel bike industry.From the perspective of designers'thinking and consumers'preferences,the design principles(attributes)of consumers'preferences for shared bikes are classified carefully,8 evaluation dimensions and 41 evaluation features are established,and the KANO model is used to conduct quantitative statistics and qualitative analysis of effectively collected samples.Based on the preliminary investigation and KANO model analysis,relevant strategies for bike design in the post-bike-sharing era are proposed.In the post-bike-sharing era,designers need to study design strategies based on users'real product preferences and perceived experience,so as to design products that truly meet users'needs and experience expectations.This study also proves that KANO model,as a method to clarify different perceptual needs of users,is helpful for designers to make comprehensive judgment of design decisions and improve the competitiveness of design.

关 键 词：共享单车 单车设计 KANO模型 消费者偏好 后共享时代 

分 类 号：TB472[一般工业技术—工业设计]