乡村振兴战略背景下湘西州民族传统体育旅游可持续发展的现实困境与优化策略  

Realistic dilemma and optimization strategy of sustainable development of Xiangxi raditional ethnic sports tourism under the background of rural revitalization strategy

作　　者：高媛 周元超[1] 吴自强 GAO Yuan;ZHOU Yuanchao;WU Ziqiang(Physical Education School of Hunan University of Science and Technology,Xiangtan 411201,Hunan,China)

机构地区：[1]湖南科技大学体育学院,湖南湘潭411201

出　　处：《辽宁体育科技》2022年第6期84-88,共5页Liaoning Sport Science and Technology

基　　金：湖南省社会科学基金项目(项目编号:XSP21YBC302)。

摘　　要：运用文献资料法,以乡村振兴战略为背景,对湘西州民族传统体育旅游开发的双重性、现实困境和优化策略展开剖析。研究认为:在湘西州民族传统体育旅游上的开发是必要的、可行的,但是在开发过程中还存在民族传统体育旅游文化“失根”、专业型人才缺口大、专项资金匮乏、数字化建设落后等问题。基于此,助推乡村振兴战略的全面实施,实现民族传统体育旅游可持续发展就需要传承文化“本色”,并创新实现形式;落实引才政策,弥补人才缺口;筹集专项资金,增加收入来源;完善数字化建设,加强旅游信息运用。Based on the background of rural revitalization strategy, this article analyzes the realistic dilemma and optimization strategy of the traditional ethnic sports tourism development in Xiangxi by using the methods of literature. The research shows that it is necessary and feasible to develop the traditional ethnic sports tourism in western Hunan Province, but there are still some problems in the development process, such as the“loss of root”of the traditional ethnic sports tourism culture, the lack of professional talents, the lack of special funds, and the backward digital construction. Based on this, it is necessary to inherit the“essence”of culture and innovate the realization form, implement the policy of attracting talents to fill the talent gap, raise special funds To increase sources of income, and then improve the construction of digitalization and strengthen the use of tourism information so that we can promote the full implementation of the rural revitalization strategy and realize the sustainable development of traditional ethnic sports tourism.

关 键 词：乡村振兴战略 民族传统体育旅游 民族传统体育文化 湘西州 

分 类 号：G812.47[文化科学—体育学]