民生新闻栏目的媒体融合发展——以江西电视台《都市现场》为例  

Media Integration and Development of Livelihood News Columns——Take the City Scene of Jiangxi TV Station as an Example

作　　者：胡昱 HU Yu(Jiangxi Provincial Radio and Television Monitoring Center,Nanchang 330000,China)

机构地区：[1]江西省广播电视监测中心,江西南昌330000

出　　处：《宜春学院学报》2022年第10期104-107,共4页Journal of Yichun University

摘　　要：民生新闻专注民众生活,历来受观众喜爱,电视民生新闻栏目的收视率居高不下。在网络新媒体飞速发展的背景下,民生新闻栏目必须走媒体融合发展道路,从大屏到小屏,从相加到相融。对江西电视台民生新闻栏目《都市现场》媒体融合发展的研究后发现,走媒体融合发展道路必须遵循不变与改变,不变的是以人民为中心,守正尽责,履行使命,紧扣“民生新闻报道”的角色和定位,履行“探真相,知冷暖,解民忧”的职责和使命。要变的是创新求变,与时俱进,拓展传播渠道,创新表现方式,培养运营人才,才能适应时代发展的趋势和要求。People’s livelihood news focuses on people’s lives and has always been popular with viewers.The ratings of TV livelihood news programs remain high.In the context of the rapid development of new network media,livelihood news columns must take the road of media integration development,from large screen to small screen,from addition to integration.To television stations in jiangxi province people’s livelihood news urban scene found in the research of the development of the media convergence,media fusion development must follow the same and change,the same is with the people as the center,is responsible,to fulfill the mission,closely related to the roles and positioning of people’s livelihood news,to explore the truth,changes in temperature,solution MinYou responsibility and mission.What needs to be changed is to innovate and change,keep pace with the times,expand communication channels,innovate ways of expression and train operational talents,so as to adapt to the trend and requirements of the development of the times.

关 键 词：民生新闻栏目 媒体融合发展 《都市现场》 

分 类 号：J952[艺术—电影电视艺术]