“市场营销学”课程思政探索与实践  

Exploration and Practice of“Curriculum Ideological and Political Education”in the Course of Marketing

作　　者：林萍[1] 郑秋 LIN Ping;ZHENG Qiu(New Huadu Business School,Minjiang University,Fuzhou,Fujian 350108,China)

机构地区：[1]闽江学院新华都商学院,福建福州350108

出　　处：《教育教学论坛》2022年第40期111-114,共4页Education And Teaching Forum

基　　金：2021年度福建省新文科研究与改革实践项目“数字经济背景下新商科专业建设探索与实践”(5010080303)。

摘　　要：从教师队伍“主力军”、课程建设“主战场”、课堂教学“主渠道”三个方面提出课程思政建设的关键要素,并以闽江学院“市场营销学”课程为例,从讲好中国故事的课程内容设计,改进教学方法、制订价值引领的考核方案,以及依托大赛和专业实践等方面提出了课程思政建设的具体举措,促使学生具有社会责任感、社会主义核心价值观和家国情怀,实现价值引领、营销知识传授和能力培养的“三位一体”营销人才培养目标。This paper puts forward the key elements of“curriculum ideological and political education”from the three aspects:the teachers who are regarded as the main force,the curriculum construction which is regarded as the main battlefield,and the classroom teaching which is regarded as the main channel.Taking the Marketing course of Minjiang University as an example,this paper puts forward specific measures for the construction of“curriculum ideological and political education”from the aspects of telling the Chinese story well,improving the teaching methods,formulating the assessment scheme of value guidance,and relying on competitions and professional practice,so as to cultivate students’sense of social responsibility,socialist core values and patriotism,so as to realize the“trinity”marketing talent training goal of value guidance,marketing knowledge teaching and ability training.

关 键 词：市场营销学 课程思政 中国故事 

分 类 号：G641[文化科学—高等教育学]