建党百年党史微视频节目传播范式研究  

A Study on the Communication Paradigm of Micro-video Programs on Party History of the 100th Anniversary of the Founding of CPC

作　　者：李迪[1,2] 许志晖 LI Di;XU Zhihui(Beijing City University,Beijing 100083,China;National Defense University,Beijing 100036,China)

机构地区：[1]北京城市学院传播系,北京100083 [2]国防大学联合勤务学院,北京100036

出　　处：《北京城市学院学报》2022年第5期88-91,共4页Journal of Beijing City University

基　　金：北京城市学院2020年教育科学研究重点课题“基于核心素养发展的《电视文体写作》课程思政建设研究”(JYB20201009)。

摘　　要：本文以党史微视频节目为研究范本,从聚焦党史百年、肩负媒体重任,锚准切入基点、理清时空轴线,真实生动讲述、多元手法呈现,把握传播规律、扩大传播效果,坚持守正创新、提升传播质效等五个方面入手,解析党史微视频节目传播的外在形态和内在机理,以求阐释这一节目形态的创作价值及其时代意义。This paper takes the Party history micro-video program as the research model,starting from the five aspects of focusing on the party history for 100 years and shouldering the media responsibility,anchoring the starting point and clarifying the axis of time and space,telling the truth vividly and presenting in multiple ways,grasping the law of communication and expanding the effect of communication,as well as insisting on integrity and innovation and improving the quality and efficiency of communication,analyzes the external form and internal mechanism of the communication of the party history micro-video program,in order to explain the creative value of this program form and its significance of the times.

关 键 词：党史 微视频 传播范式 

分 类 号：G206[文化科学—传播学]