基于用户情感需求的摇头灯造型设计研究  

RESEARCH ON THE DESIGN OF MOVING HEAD LIGHT BASED ON USER'S EMOTIONAL NEEDS

作　　者：张顺峰 张凌浩[1] 刘晨光 ZHANG SHUNFENG;ZHANG LINGHAO;LIU CHENGUANG

机构地区：[1]江南大学设计学院

出　　处：《设计》2022年第21期142-145,共4页Design

基　　金：2021年江苏省研究生培养创新工程研究生科研与实践创新计划,项目编号:KYCX21-2053。

摘　　要：LED技术的发展无疑为摇头灯设计带来了全新机遇和挑战。目前,在技术平台趋于一致的行业背景下,摇头灯造型成为提升市场竞争力的有利因素。然而,多数产品外形雷同,差异化塑造不足致使用户无法深刻理解品牌产品,进而为构建长期情感联系带来困难。针对上述问题,研究从用户情感需求出发,运用Kano模型和案例分析等方法,归纳摇头灯头部造型设计特征,并将语义描述词作为情感需求的表征途径,最终实现用户不同情感需求层次和摇头灯造型设计特征的映射。研究立足行业需要和用户情感体验需求,通过归纳摇头灯头部造型特征,以及明确与之对应的用户情感需求层次,有效将感性的情感需求转化为理性和数据化的具象造型特征,进而为摇头灯造型设计提供相应的理论依据。The development of LED technology has brought new opportunities and challenges to the design and development of moving head lights,and has promoted the rapid development of the stage lighting market.At present,under the market background where technology platforms tend to be consistent,moving head lights have similar shapes and cannot stand out in market competition,and they lack the deep recognition of users,thereby forming longterm emotional connections.In response to the above problems,the research is based on the emotional needs of users first,and explores the design features of moving head lights that map to different levels of emotional needs of users,in order to deepen the emotional connection of users and increase market share.Secondly,after the user emotional needs stratification is realized through the Kano model,combined with case analysis,the design features of the head shape of the moving head lamp are summarized,and the semantic description words are used as the representation method of the emotional needs,and the design features corresponding to the user's emotional needs are condensed with the help of questionnaires.Finally,the research is based on the actual needs of the market and the needs of users'emotional experience,and realizes the effective research and development of the design of the moving head lamp.By studying the head modeling features of moving heads,extracting the corresponding levels of user emotional needs,transforming perceptual emotional needs into rational and data-based concrete modeling features,providing a theoretical basis for the design of moving heads modeling.

关 键 词：用户情感需求 KANO模型 摇头灯造型 设计特征 用户体验 

分 类 号：TB472[一般工业技术—工业设计]