传播学涵化理论视角下少儿主题出版的范式重塑  

Paradigm Reshaping of Children’s Theme Publishing from the Perspective of Communication Cultivation Theory

作　　者：闫波键 张志林[1] 刘华坤[1] YAN Bojian;ZHANG Zhilin;LIU Huakun(Beijing Institute of Graphic Communication,Beijing 102600,China)

机构地区：[1]北京印刷学院,北京102600

出　　处：《北京印刷学院学报》2022年第9期18-22,共5页Journal of Beijing Institute of Graphic Communication

基　　金：国家数字复合出版系统工程实验室、新闻出版业高新技术应用综合实验室年度研究成果之一。

摘　　要：少儿主题出版作为培育实现中华民族伟大复兴时代新人的基础工程,是培育少儿树立良好的社会主义核心价值观并学习领会民族精神、时代精神以及优秀传统文化的重要举措。本文分析涵化理论提出潜移默化形成社会“共识”观点与少儿主题出版塑造意识形态的目标的契合度,指出涵化理论在智能传播时代的嬗变,为少儿主题出版选题策略、内容呈现形式以及营销方式的范式重塑提供新思路。As a key measure to cultivate new people for the great rejuvenation of the Chinese nation, children’s theme publishing is an important measure to cultivate children to establish good socialist core values and learn to understand the national spirit, the spirit of the times and excellent traditional culture.This paper analyzes the degree of conformity between the idea of forming social “consensus” imperceptibly proposed by the cultivation theory and the goal of children’s theme publishing to shape ideology, points out the evolution of the cultivation theory in the era of intelligent communication, and provides new ideas for reshaping the paradigm of topic selection strategies, content presentation forms, and marketing methods of children’s theme publishing.

关 键 词：少儿主题出版 范式重塑 传播学涵化理论 临场感 

分 类 号：G206[文化科学—传播学]