公共图书馆新媒体生态创新发展的关键内容探析  

Analysis on the Key Contents of New Media Ecological Innovation and Development in Public Libraries

作　　者：辛秀琴 XIN Xiuqin(Sun Yat-sen Library of Guangdong Province,Guangzhou 510030)

机构地区：[1]广东省立中山图书馆(广东省古籍保护中心),广州510030

出　　处：《农业图书情报学报》2022年第10期91-100,共10页Journal of Library and Information Science in Agriculture

基　　金：广东省图书馆科研课题“广东公共图书馆新媒体融合创新研究”(GDTK2012)。

摘　　要：[目的 /意义]探索公共图书馆新媒体生态创新发展内容和策略,对打造出图书馆话语权鲜明特色的新媒体发展体系,建成有一定竞争力的新媒体服务阵地有参考意义。[方法 /过程]基于网络调查,依托广东省图书馆业务数据平台,以广东150家县以上公共图书馆的新媒体账号为调查对象,调研发展现状,提出关键内容和创新策略。[结果 /结论]研究发现,公共图书馆新媒体生态创新发展主要有视听化、智能化、虚拟IP化、价值引导化、融合化等5点关键内容,并据此提出5点创新策略:(1)视听营销,打造新路径;(2)数智赋能,发展新势力;(3)虚实结合,交互新形态;(4)使命引领,拓展新领域;(5)高度融合,跨界新矩阵。[Purpose/Significance] This paper mainly discusses the operational logic and value embodiment of the new media ecological and innovative service by public libraries from five aspects of audio-visual, intelligent, virtual IP, value guidance and integration, and promotes the new media service by public libraries through paying attention to the trend of industry rules, rationally allocating resources,and advocating cooperation and sustainable development. Finally, we will build a new media service with high sharing and high effectiveness, matching with social benefits, realizing intelligent knowledge management and sharing, forming a knowledge grid for intelligent exploration, discovery, storage, sharing, transmission and connection of information resources, and constructing a new media service with certain competitiveness that can provide high-level think tank services. [Method/Process] Based on the research methods of literature survey, online survey and participatory observation, this paper took the main new media accounts of 150 public libraries above the county level in Guangdong Province as the survey objects, relying on the business data platform of Guangdong Provincial Library,and from the users’ publishing and reading of new media such as WeChat, Weibo, Tik Tok and WeChat Video. We investigated the current situation of new media services of public libraries in the whole province, explored the key contents of new media ecological innovation and development of public libraries, and put forward innovative development strategies accordingly. [Results/Conclusions]The development of new media ecological innovation in public libraries mainly includes five key points: audio-visual, intelligent, virtual IP, value guidance and integration, which have great room for utilization and improvement in practice. Based on the analysis of the above five key services, through the introduction and analysis of a number of digital professional data reports, combined with the development trend of the new media industry, market d

关 键 词：新媒体生态 创新发展 关键内容 公共图书馆 短视频 

分 类 号：G250[文化科学—图书馆学]