价值、困境与路径:数字时代农民媒介素养提升研究  

Value,Dilemma and Paths:Improvement of Farmers’ Media Literacy in the Digital Age

作　　者：山蕊蕊 马婷婷[1] SHAN Ruirui;MA Tingting(Shandong Agricultural University,Tai'an 271018,China)

机构地区：[1]山东农业大学,山东泰安271018

出　　处：《辽宁农业职业技术学院学报》2022年第6期15-19,共5页Journal of Liaoning Agricultural Technical College

基　　金：2018年山东省社科规划项目(18CDCJ11)。

摘　　要：数字时代背景下,提升农民的媒介素养有利于提高农民的数字技能、带动农民创新创业、培养“数字农民”、助力乡村振兴。当前,农村媒介环境复杂,农民媒介素养提升面临巨大的困境,主要表现为网络基础设施建设不完善、农民对媒介认知水平参差不齐、对媒体信息分辨能力薄弱、获取传播媒介信息能力较弱、使用媒介能力有待提升等。针对这些问题,在政府、媒体和农民自身三个方面提出了一系列现实路径,着力提升农民的媒介素养,增强农民的网络安全意识,提高农民的网络文明素养,以此推动乡村数字经济发展和提高农民数字技能,建成数字乡村。Under the background of digital age,enhancing farmers’ media literacy is beneficial to improve farmers’ digital skills,promote farmers’ innovation and entrepreneurship,cultivate digital farmers and contribute to rural revitalization. At present,the rural media environment is complex,and the improvement of farmers’ media literacy is facing great difficulties,which are mainly manifested in the imperfect construction of network infrastructure,the uneven level of farmers’ media cognition,the weak ability to distinguish media information,the weak ability to obtain media information,and the need to improve the ability to use media. In response to these problems,a series of realistic paths have been put forward in three aspects of government,media and farmers themselves,focusing on improving farmers’ media literacy,enhancing farmers’ awareness of network security,and promoting farmers’ network civilization literacy,so as to enhance the development of rural digital economy and improve farmers’ digital skills.

关 键 词：数字时代 农民 媒介素养 

分 类 号：G206[文化科学—传播学]