智媒时代机器介入的特征、风险及其防范  

Characteristics,Risks and Precautions of Machine Intervention in the Age of Intelligent Media

作　　者：高山冰[1] 孙振凌 GAO Shanbing;SUN Zhenling

机构地区：[1]南京师范大学新闻与传播学院 [2]南方报业传媒集团《南方都市报》

出　　处：《阅江学刊》2022年第6期84-94,169,共12页Yuejiang Academic Journal

基　　金：国家社会科学基金一般项目“乡村治理视域下县级融媒体中心建设效能评估及模式创新研究”(22BXW059);江苏高校哲学社会科学研究一般项目“人工智能时代网络意识形态综合治理研究”(2022SJYB0240)。

摘　　要：随着人工智能技术的快速发展和媒体行业技术赋能的不断深化,机器已经深度介入信息传播的全流程。智能机器在信息的生产、分发以及交互的三大节点中呈现不同形式、不同程度的渗透,由此产生了信息传播生态中权利主体、传播模式和价值评判标准的全方位重塑。机器过度介入可能造成潜在风险,未来的传播生态治理可以通过教育保持信息生产与流通中工具理性与价值理性的平衡,通过法律维护信息传播中以人类为中心的各项核心权利,通过协同共治实现风险研判、预警与治理的多效并举,真正实现智能媒体的安全有序科学发展。With the rapid development of artificial intelligence technology and the deepening oftechnological empowerment in the media industry, machines have been deeply involved in thewhole process of information dissemination. Intelligent machines show different forms anddegrees of penetration in the three nodes of information production, distribution and interaction,resulting in the all-round reconstruction of the right subject, communication mode and valueevaluation standard in the information communication ecology. Based on the potential risks thatmay be caused by the excessive involvement of machines, the future communication ecologicalgovernance can maintain the balance between instrumental rationality and value rationality ininformation production and circulation through education, maintain human centered core rightsin information communication through law, and realize the multiple effects of risk research andjudgment, early warning and governance through collaborative governance, so as to truly realizethe safe and orderly development of intelligent media.

关 键 词：人机传播 智能媒体 机器伦理 人工智能 

分 类 号：G206[文化科学—传播学] TP18[自动化与计算机技术—控制理论与控制工程]