基于对应分析法的贵州省健康养生消费者行为研究  

Research on Consumer Behaviors for Health and Regimen in Guizhou Province Based on the Correspondence Analysis Method

作　　者：周涵妮 常悦[1] 杜薇 樊兴颖 杨庆 ZHOU Hanni;CHANG Yue;DU Wei;FAN Xingying;YANG Qing(Guizhou Medical University,Gui’an,Guizhou 550025)

机构地区：[1]贵州医科大学,贵州贵安550025

出　　处：《中国商论》2022年第22期89-91,共3页China Journal of Commerce

基　　金：贵州省卫生计生委科学技术基金项目(黔卫计办发〔2018〕39号);贵州省卫生健康委科学技术基金项目(gzwkj2022-456);贵州医科大学博士启动基金;2020年度贵州医科大学乡村经济振兴研究与农业产业技术攻关项目(202004);大学生创新创业训练计划项目(20195200879)。

摘　　要：消费者行为是营销活动的市场基础,同时是宏观经济政策制定的依据,分析消费者健康养生行为,探索消费者的心理活动与行为规律,对健康养生产业的发展具有重要的实践意义。为此,本文引入对应分析法,分析消费者对健康养生的知识、态度等对其行为习惯的影响,从而探索知识、态度等主观因素与消费者行为之间存在的关联关系。Consumer behaviors are the market basis for marketing activities and also the basis for macroeconomic policy formulation.Analyzing consumers’health and wellness behaviors and exploring the psychological activities and behavioral patterns of consumers are of great practical significance to the development of the health and wellness industry.To this end,this paper introduces the correspondence analysis method to analyze the influence of consumers’knowledge and attitude toward health and wellness on their behavioral habits,and to explore the correlation between subjective factors such as knowledge and attitude and consumer behaviors.

关 键 词：健康养生 单因素分析 LOGISTIC回归 对应分析 消费者行为 

分 类 号：F063.2[经济管理—政治经济学]