贵州茅台的投资价值分析  

Analysis of Investment Values of Guizhou Maotai

作　　者：李春 袁捷 LI Chun;YUAN Jie(Chongqing Technology and Business University,Chongqing 400000)

机构地区：[1]重庆工商大学,重庆400000

出　　处：《中国商论》2022年第22期116-119,共4页China Journal of Commerce

摘　　要：古人云:“我有一瓢酒,可以慰风尘。”纵使时代在变,但国人对白酒的喜爱丝毫未减,茅台作为“国酒”,以其得天独厚的产品优势,净利润不断上升,因此股价不断上升,但茅台股价的走势不仅依靠其本身优质的财务质量,还有国人对其浓厚的投资需求。本文从茅台的消费性需求和投资性需求两个角度出发,以贵州茅台2020年财务报告为基础,并结合以前年度报告,运用定性和定量的方法从茅台所处的行业背景、公司基本面和财务数据、对茅台的投资价值进行分析,得出在两个需求的共同作用下,茅台具有一定的投资价值,若长期持有,茅台非常值得投资,但要短期获利,则需要结合影响股票市场的其他因素进行综合分析,不可盲目进行风险投资。As the old saying goes,“I can get comfort from the liquor.”Even though the times are changing,the nation’s love for the liquor has not diminished at all.As the“national liquor”,Maotai,with its unique product advantages,has seen its net profit rise and therefore its share price keeps rising,but the trend of Maotai’s share price not only relies on its high-quality financial quality but also on the nation’s strong investment demand for it.This paper analyzes Maotai’s investment values from two perspectives,consumer demands and investment demands,based on Guizhou Maotai’s 2020 financial report and combined with previous annual reports,using qualitative and quantitative methods from the background of the industry in which Maotai is located,the company’s fundamentals and financial data,and the investment values of Maotai.It is concluded that under the combined effect of the two demands,Maotai has certain investment values,and if the values are lasting,Maotai is well worth investing in,but to make short-term profits,a comprehensive analysis is needed in conjunction with other factors affecting the stock markets,and risky investments should not be made blindly.

关 键 词：投资价值 消费性需求 投资性需求 财务质量 长短期投资 

分 类 号：F830.59[经济管理—金融学]