基于观众视角探讨博物馆图文展项视觉吸引力因素——论色彩对提升公众参观体验的作用  

Based on the Audience's Perspective,the Visual Attractiveness Factors of the Museum's Graphic and Text Exhibition Items are Discussed--On the Role of Color in Enhancing the Public's Visiting Experience

作　　者：尹泽和 钱凤德[2] Yin Zehe;Qian Fengde(Liaoning University of International Business and Economics,Dalian Liaoning 116052;College of Art&Design,Nanjing Tech University,Nanjing Jiangsu 2210000)

机构地区：[1]辽宁对外经贸学院,辽宁大连116052 [2]南京工业大学艺术设计学院,江苏南京210000

出　　处：《流行色》2022年第10期152-154,共3页Fashion Color

基　　金：教育部人文社会科学研究青年基金,当代博物馆文化信息传达有效性评估(项目编号:17YJC760063);辽宁对外经贸学院校级一般课题,参观者视角下大连地区博物馆信息传达有效性研究(项目编号:2021XJLXYB07);大连市社科院调研课题,大连市非物质文化遗产保护与开发利用对策研究(项目编号:2021DLSKY175);辽宁省普通高等教育本科教学改革研究项目立项优质教学资源建设与共享项目《基于跨校修读课程探讨学分互认的教学模式研究与实践——以<产品形态设计》(项目编号:2022SJJGYZ21)。

摘　　要：作为文化传播机构,博物馆的价值主要是通过为社会公众提供服务,好的展示形式与内容设计能拉近博物馆展览与观众的距离,人性化的服务能让观众在博物馆中得到更舒适的体验。本文研究对象图文展项是博物馆展示设计重要组成部分。通常认为图文只是辅助展品的介绍说明,但却忽视其起到信息传达的作用,博物馆要建立展品、展示形式与观众兴趣和需求之间的关系,就必须考虑展项的色彩视觉吸引力,因此笔者从不同的角度来探讨,希望能够给博物馆设计管理者带来一定的启示作用。As a cultural communication organization,the value of the museum is mainly through providing services for the public.Good display form and content design can shorten the distance between the museum exhibition and the audience,and humanized service can make the audience get a more comfortable experience in the museum.The research object of this paper is graphic exhibition is an important part of museum display design.Is generally thought that by just the introduction of auxiliary exhibits,but ignore its deficiency have the effect of information,the museum must establish exhibits,show the relationship between the form and the audience interest and demand,it is necessary to consider the elements of visual appeal,so the author to explore from different angles,hoping to bring certain enlightenment function museum design managers.

关 键 词：博物馆展示 图文展示 视觉吸引力 色彩分析 

分 类 号：G26[历史地理—考古学及博物馆学]