媒体的力量  

The Power of Media

作　　者：兰宇鑫 Alan

机构地区：[1]不详

出　　处：《中国会展》2022年第21期12-13,共2页China Conference & Exhibition

摘　　要：新时期,媒体在推进会展业高质量发展与高水平开放方面起到了重要作用。一方面通过融入各类活动元素,促进传播形式的转型升级。例如,开展各层次的会展活动,推动产业交流,拉动经贸交往。另一方面在媒体产品的打造上,践行创新发展理念,不断向外扩大边界,创造新产品,探索新形式,做好传声筒,为会展业发声、助力、蓄能。这主要体现在三个方面。In the new period,the media plays an important role in promoting the high-quality development and high-level opening of the exhibition and convention industry.On the one hand,it promotes the transformation and upgrading of communication forms by integrating various event elements.For example,it carries out exhibition activities at various levels to promote industrial exchanges and economic and trade intercourse.On the other hand,in the creation of media products,it practices the concept of innovative development,constantly expands the boundaries,creates new products,explores new forms,facilitates communication,boosts and accumulates energy for the exhibition and convention industry.This is mainly refl ected in three aspects.

关 键 词：会展活动 转型升级 会展业 产业交流 创新发展理念 经贸交往 传播形式 高质量发展 

分 类 号：F42[经济管理—产业经济]