服务主导逻辑(S-D Logic)评说  

Comments on Service-Dominant Logic(S-D Logic)

作　　者：杨衍江[1] YANG Yanjiang(Library,Zhaoqing University,Zhaoqing,Guangdong 526061,China)

机构地区：[1]肇庆学院图书馆,广东肇庆526061

出　　处：《肇庆学院学报》2022年第6期27-30,共4页Journal of Zhaoqing University

摘　　要：服务主导逻辑思想强调或再次重申了消费者(顾客)在网路经济时代市场营销中的重要作用,运用价值共创观点从另一个视角指出了价值实现过程中顾客可能对价值实现程度的深刻影响,阐述了操作性资源在价值创造过程中的关键作用以及主张企业在学习中成长等许多对于管理实践颇具指导作用的观点。服务主导逻辑思想中也存在着概念运用不够严谨和对传统学术观点的一些误解。The service dominant logic emphasizes or reaffirms the important role of consumers(customers)in marketing,especially in the era of network economy,and points out the profound impact of customers on the degree of value realization in the process of value realization from another perspective by using the view of value co-creation,The service dominant logic expounds the key role of operant resources in the process of value creation and advocates the growth of enterprises in learning,which plays a guiding role in management practice.In the thought of service leading logic,there are also some misunderstandings about the use of concepts and traditional academic views.

关 键 词：服务主导逻辑 货品主导逻辑 价值共创 集客营销 

分 类 号：F49[经济管理—产业经济]