青海涉藏地区非物质文化遗产助推乡村振兴案例研究——以热贡文化为例  

A Case Study of Intangible Cultural Heritages Promoting Rural Revitalization in Qinghai's Tibetan Area——Taking Regong Culture as an Example

作　　者：侯志茹[1] 李寒冰 李曼莎 HOU Zhi-ru;LI Han-bing;LI Man-sha(School of Economics,Minzu University of China,Beijing 100081)

机构地区：[1]中央民族大学经济学院,北京100081

出　　处：《西藏大学学报（社会科学版）》2022年第3期190-198,共9页Journal of Tibet University

基　　金：2019年度国家社会科学基金项目“乡村振兴背景下城乡高质量融合发展的动力机制研究”阶段性成果,项目号:19BJL050。

摘　　要：青海涉藏地区具有丰富的非物质文化遗产,保护传承非遗文化,探索非遗产业发展道路,是推动当地乡村振兴的重要手段之一。青海涉藏地区非物质文化遗产是藏族人民生产和生活中遗留下来的珍贵文化财富,反映不同时期藏族人民的生产方式、生活习俗和思想文化等,随着非遗的传承保护和发展,青海涉藏地区人民不断优化其运行模式。研究发现:青海涉藏地区非遗推动乡村振兴具有积极作用,非遗文化产业通过文旅融合等方式带动乡村产业兴旺;提供生态理念,保护乡村生态环境;发挥非遗传承人带头作用,建设乡村治理共同体;弘扬民族传统文化,塑造乡村文化自信;提供多种增收途径带动村民共同富裕等。存在的不足主要体现在非遗产业化程度不高、销售渠道单一、创新意识薄弱以及缺乏复合型人才等,限制了非遗助力乡村振兴的作用。据此本文提出,促进非遗产业化发展应该充分发挥政府主导作用,建设数字化平台帮助宣传当地特色非遗文化品牌以及健全人才培养模式等政策建议。The Tibetan inhabited area in Qinghai province has many intangible cultural heritage.Therefore,protecting and inheriting the intangible cultural heritages and exploring the development path of the heritages are the important means to promote local rural vitalization.These intangible cultural heritages are the precious cultural wealth left over from the production and life of the Tibetan people,reflecting their production mode,living customs,ideology and culture in different periods.The people there continue to explore the way to optimize the mode of inheriting,protecting and developing the intangible cultural heritages.The research found that the intangible cultural heritages in the Tibetan inhabited areas in Qinghai provinceplay a positive role in promoting rural revitalization for the heritages boost the prosperity of rural industries through the integration of culture and tourism.They also help protect the rural ecological environment by providing ecological protection concepts.Moreover,the intangible heritage inheritors play the leading role in building a community for rural governance.The industries related to the intangible cultural heritages carry forward the traditional national culture to build confidence in rural culture,and provide a variety of ways to increase income to achieve all villagers getting rich,etc.However,there are still some disadvantages existing,for instance,the low degree of commercialization of the intangible heritages,the single sales channel,the weak sense of innovation and the lack of compound talents,which limit the further improvement of the capacity of the intangible cultural heritages to promote rural revitalization.Based on this,this article proposes that the government should give full play to the leading role of the government in promoting the commercialization of intangible heritages,build digital platforms to help promote the intangible cultural heritage brands with local characteristics,and improve the talent training model,and some other policy recommendations.

关 键 词：非物质文化遗产 乡村振兴 热贡文化 青海涉藏地区 

分 类 号：G127[文化科学]