传统旅行社创新发展研究  

Research on the Innovative Development of the TraditionalTravel Agencies

作　　者：马佳 Ma Jia(School of Applied Engineering,Henan University of Science and Technology,Sanmenxia,Henan 472000,China)

机构地区：[1]河南科技大学应用工程学院,河南三门峡472000

出　　处：《漯河职业技术学院学报》2022年第5期51-55,共5页Journal of Luohe Vocational Technical College

基　　金：河南省科技攻关计划项目“研学旅行视域下经济林与自然科普融合开发技术研究”(202102310635)。

摘　　要：随着国民经济水平的不断提高,旅游业迅速发展,旅行社在全民旅游中扮演着越来越重要的角色,但在新形势下,传统旅行社已经不能满足人们更高层次的需求。传统旅行社应结合行业实际和时代背景,推动其创新发展,为人们提供高质量的旅游服务。文章通过阐述旅游业发展大背景,根据传统旅行社发展历程与现状,重点分析传统旅行社创新发展面临的机遇与挑战,并针对存在的问题提出旅行社创新发展的建议。With the national economy growing even further,tourism industry is developing at a high speed and travel agencies are playing an increasingly important role in the national tourism.However,under the new situa⁃tion,traditional travel agencies fail to meet people’s high-level demands.Therefore,traditional travel agencies are expected to develop in an innovative way by combining the industry reality and the current situation to pro⁃vide high-quality services for people.This paper firstly illustrates the main background of the tourism develop⁃ment,then analyzes the opportunities and challenges traditional travel agencies face in the process of innovative development based on the development process and the current situation of traditional travel agencies,and lastly puts forward some practical suggestions for its better development based on the existing problems.

关 键 词：创新发展 传统旅行社 互联网+旅游 

分 类 号：F529.6[经济管理—产业经济]