吉祥胤臻西瓜果产包装设计方案  

Jixiangyinzhen Watermelon Fruit Packaging Design

作　　者：马铭泽 谢朝阳[1] MA Mingze;XIE Zhaoyang(Art College of Hebei Agricultural University,Baoding 071000,China)

机构地区：[1]河北农业大学艺术学院,河北保定071000

出　　处：《鞋类工艺与设计》2022年第18期21-23,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：当今,我国的西瓜市场已经渐趋饱和,能够做到品牌化、差异化、精品化的西瓜产品在国内市场所占比重极低,具有西瓜产品品牌意识且能够提供完整消费体验的企业屈指可数。“吉祥胤臻西瓜”作为在生鲜品类市场中颇具名气的网红产品,应着重加强自身品牌形象的塑造。本文从西瓜产品包装设计切入,强化品牌形象与氛围营造,力求以高端化的品质管控,个性化、年轻化的购物体验在西瓜品牌化的市场蓝海中开拓属于自己的新航路。The watermelon market in China has become saturated.The proportion of watermelon products that can achieve branding,differentiation and refinement in the domestic market is extremely low.Few enterprises have brand awareness of watermelon products and can provide complete consumption experience.“Auspicious Yin Zhen Watermelon”,as a famous online celebrity product in the fresh food market,should focus on strengthening its brand image.This article starts from the packaging design of watermelon products,strengthens the brand image and atmosphere construction,and strives to explore its own new route in the blue ocean of watermelon brand market with high-end quality control,personalized and young shopping experience.

关 键 词：包装设计 水果包装 西瓜包装设计 

分 类 号：TB482[一般工业技术—包装工程]