图书馆阅读推广创意管理模式建设  

Construction of Creative Management Model of Reading Promotion in Library

作　　者：潘俊彤 Pan Juntong(Faculty of Economics and Management,East China Normal University)

机构地区：[1]华东师范大学经济与管理学部,上海200062

出　　处：《图书馆杂志》2022年第9期78-84,共7页Library Journal

基　　金：国家社会科学基金重大项目“图书馆阅读推广理论与实践研究”(项目编号:18ZDA324)的研究成果之一。

摘　　要：阅读推广可持续化发展机制需完善管理制度,作为实现创新的前提,创意管理是其中重要一环。本文通过总结阅读推广进行创意管理的目的:增强吸引力、避免同质化、保持专业性和推动持续性,分析各个领域中创意管理的关键性要素,提出图书馆应构建基于创意团队、创意氛围、创意渠道、创意制度和创意实现的阅读推广创意管理模式,为图书馆完善管理制度建设提供参考。We need to improve the management system for sustainable development of reading promotion,and creative management is an important part of engendering innovation.This paper summarizes the reasons for creative management of reading promotion:strengthening attractiveness,avoiding homogenization,maintaining professionalism and sustainability.It also analyzes the key elements of creative management in various fields.It then establishes a creative management model of reading promotion based on creative team,creative atmosphere,creative channel,creative regime and creative realization.It provides reference for the construction of management system in libraries.

关 键 词：阅读推广 创意管理 图书馆服务 

分 类 号：G252.17[文化科学—图书馆学]