全媒体时代知识产权文化传播体系建设策略研究  

Research on the Construction Strategy of Intellectual Property Cultural Communication System in the Omnimedia Era

作　　者：李丹颖 李瑜琪 张亚南 LI Danying;LI Yuqi;ZHANG Yanan(Henan ZhongZhou Intellectual Property Cultural Communication Center,Zhengzhou 450045,China;Zhenzhou University,Zhengzhou 450045,China;Henan Guanghao Hengbang Culture and Media Co.,Ltd.,Zhengzhou 450045,China)

机构地区：[1]河南中州知识产权文化传播中心,河南郑州450045 [2]郑州大学,河南郑州450001 [3]河南光闪恒邦文化传媒有限公司,河南郑州450045

出　　处：《河南科技》2022年第22期135-138,共4页Henan Science and Technology

基　　金：2022年度河南省知识产权局软科学研究项目“基于全媒体时代知识产权文化传播体系建设策略研究”(20220106026)。

摘　　要：本研究结合目前我国知识产权文化传播体系建设现状以及面临的新形势、新问题,着重研究适合我国知识产权文化传播体系建设的发展对策,提出发挥政府引导作用,形成全面融合多渠道媒体覆盖、多元媒介矩阵化传播,加强人才深度融合及行业监管,提升创作者和传播者的知识产权意识。In this paper,combining the intellectual property culture communication system construction situation in our province,and facing the new situation and new problems,this paper studies suitable for our province intellectual property development countermeasure of cultural transmission system construction,put forward to play a role of the government guidance,form the comprehensive fusion multi-channel media coverage,the multivariate vector matrix transmission,strengthen talent depth fusion and industry regulations,To promote intellectual property rights awareness among creators and disseminators.

关 键 词：全媒体 知识产权 文化传播 

分 类 号：G206[文化科学—传播学]