Analyzing the semiotic nature of GIFS:visual nominalization and visual telicity  

作　　者：Yi Fan 

机构地区：[1]Schoolof Foreign Languages,Peking University,5 Yiheyuan Road,Haidian,100871 Beijing,China

出　　处：《Language and Semiotic Studies》2022年第3期45-65,共21页语言与符号学研究（英文）

摘　　要：GIFs,short audio-free loops of moving sequences,are active members of social semiotic resources in the era of Internet 2.0 that could generate humor,mediate power and signal identity.This paper proposes the perspective of visual nominalization and visual telicity as GIF properties that,in the environment of social media technologies,become capable of expressing polyphonic evaluation,transcontexualized polysemy,and dual deixis.Visual nominalization expresses the freeing of movement from integration into a time-dependent narrative and the abstraction resulting in deemphasized participants and emphasized processes.These traits are activated and realized by visual telicity,which is looping move-ment that can be conceptualized as an atelic visual container which packages and expresses both telic and atelic processes.This paper argues that visual nomina-lization and visual telicity are what establishes GIFs'semiotic differences from still images and flm videos,and facilitates their integration with written language in online and computer-mediated discourse.

关 键 词：GIF MULTIMODALITY POLYPHONY transcontextualization visual nomi-nalization visual telicity 

分 类 号：H313[语言文字—英语]