Multimodal positive discourse analysis of national image publicity video  

作　　者：Chenghui Guan 

机构地区：[1]Soochow University,Soochow,China

出　　处：《Language and Semiotic Studies》2022年第3期66-85,共20页语言与符号学研究（英文）

摘　　要：This study employs a revised theoretical framework of multimodal positive discourse analysis to analyze the process of national image construction in a Chinese video.In contrast to original studies focusing mainly on language or text and image,this study considers three interrelated multimodal resources:sound,image,and language.Different modalities play different roles in national image construction,and they also collaborate with each other for a uniform purpose.Specific multimodal working mechanisms contribute to the construction of a positive national image.Multimodal resources are also signs in the sense of semiotics,which are perceived by different sense organs and take effect in producing vivid and impressive senses.

关 键 词：image LANGUAGE MULTIMODALITY positive discourse analysis SEMIOTICS SOUND 

分 类 号：H315[语言文字—英语]