网络评价失信现象的理论分析及治理路径  

Theoretical Analysis and Governance Path of Dishonest Phenomena in Online Evaluation

作　　者：侯凤英[1] 王雪钰 Hou Fengying;Wang Xueyu(School of Marxism,Dalian Maritime University,Dalian 116026,Liaoning,China)

机构地区：[1]大连海事大学马克思主义学院,辽宁大连116026

出　　处：《征信》2022年第10期17-22,共6页Credit Reference

基　　金：2021年辽宁省社会科学规划基金项目(L21BKS002)。

摘　　要：在网络时代,网络评价因引导网民的价值判断与价值选择,潜移默化地影响着网民的价值观。科学的网络评价可以正确引导网民的判断与选择,虚假的网络评价则误导网民的判断与选择,由此可见,确保网络评价的科学性意义重大。近年来,网络评价由于评价主体资格设置不规范、评价规则设置缺乏科学性、失信惩戒机制不健全,从而产生了评价主体逐利型失信和情感偏好型失信,以及评价客体承担者逐利型失信等失信现象。因此,必须规范网络评价主体体系,健全网络评价规则,完善失信惩戒机制,有效治理网络评价失信现象。In the Internet era,online evaluation has subtle influence on the values of netizens in that it can guide their value judgment and value choices.Scientific online evaluations can correctly guide netizens’judgments and choices,while fake online evaluations will cause the opposite effect.Thus,it is of great significance to ensure the scientific nature of online evaluations.In recent years,dishonest phenomena,such as the evaluation subject’s profit-seeking and emotion-preference dishonesty and the profit-seeking dishonesty of the evaluation object have appeared due to the non-standard qualifications of evaluation subjects,the lack of scientific evaluation rules,and the imperfect punishment mechanism for dishonesty.Therefore,it is necessary to standardize the subject system of online evaluation,improve the rules of online evaluation and optimize the dishonesty disciplinary mechanism so as to effectively manage the phenomena of dishonesty in online evaluation.

关 键 词：网络评价 失信现象 失信治理 价值判断 评价规则 失信惩戒机制 

分 类 号：F832.1[经济管理—金融学] C912.68[社会学]