后疫情时期高校图书馆哔哩哔哩网站运营策略研究  

Research on Bilibili Strategies for Academic Libraries in the Post-Epidemic Period

作　　者：肖铮[1] 陈丽琴 黄国凡[1] Xiao Zheng;Chen Liqin;Huang Guofan(Xiamen University Library)

机构地区：[1]厦门大学图书馆,福建厦门361005

出　　处：《图书馆杂志》2022年第10期42-48,82,共8页Library Journal

摘　　要：当前新媒体环境已经进入视频时代,哔哩哔哩网站作为目前非常受新一代学生喜爱的视频网站,已成为高校和青年机构重点发展的新媒体平台。通过对哔哩哔哩网站数据调研,发现高校图书馆对哔哩哔哩网站重视不足,已开设哔哩哔哩账号的高校图书馆较少,运营情况参差不齐。建议高校图书馆在未来新媒体运营服务中以哔哩哔哩网站为主要视频发布网站,打造用户社区,通过高质量内容的供给,满足年轻一代的知识需求。We have entered the age of videos.Bilibili,the most popular video website for the new generation,has become the key new media platform for universities and youth institutions.Through investigation of Bilibili website,the paper notices the lack of attention on the part of academic librariesfewer academic libraries have setup Bilibili account,and the operation is uneven.It is suggested that the academic library should take Bilibili as the main video publishing website for new media operation service in future,so as to build user community and meet the knowledge demand of the young generation through the supply of high-quality content.

关 键 词：高校图书馆 新媒体服务 图书馆营销 视频运营 哔哩哔哩 

分 类 号：G258.6[文化科学—图书馆学] G250.72