国庆婚礼扎堆,婚宴酒市场到底有多大?  

Wedding Banquet Wine: A Gategory with Growth Lotenlial

作　　者：宋婕 

机构地区：[1]不详

出　　处：《葡萄酒》2022年第11期22-25,共4页Wine

摘　　要：婚宴,一个大家在享受假期时绕不开的词。近年来,相比其他聚餐原因,婚宴应算作是较为刚性的需求。据相关机构研究分析,2021年中国婚庆市场规模达16978亿元,相比2020年增幅高达20%。而其中,婚宴酒是一块非常大的蛋糕。到现在为止,有哪些品牌入局了婚宴酒赛道,产品又呈现出什么样的特性呢?Wedding banquet,a word that everyone can't get around when enjoying the holiday.In recent years,compared to other reasons for gathering,wedding banquets should be counted as a more common demand.According to research and analysis by relevant institutions,the size of China's wedding market in 2021 amounted to 169.78 bllion yuan,an increase of up to 20%compared to 2020.

关 键 词：婚宴 婚庆市场 酒 

分 类 号：F42[经济管理—产业经济]