社会网络对家庭农场农机作业服务供给的影响——基于山东省416个家庭农场的实证分析  

The Influence of Social Network on the Supply of Agricultural Machinery Operation Service in Family Farm—Empirical Analysis Based on 416 Family Farms in Shandong Province

作　　者：郑纪芳[1] 郑军[1] ZHENG Jifang;ZHENG Jun

机构地区：[1]山东农业大学经济管理学院,泰安271018

出　　处：《世界农业》2022年第12期86-94,共9页World Agriculture

基　　金：国家社会科学基金项目“新型农业经营主体绿色生产行为演进机制与政策设计研究”(19BGL160)。

摘　　要：家庭农场正在成为新型农业社会化服务供给主体,探究家庭农场农机作业服务供给的影响因素,对于完善多元化的农业社会化服务体系具有重要意义。本文从社会网络视角出发,基于山东省416个家庭农场样本,利用Double-hurdle模型实证分析了社会网络对家庭农场农机作业服务供给的影响。研究结果表明:①70.43%的家庭农场为周围农户提供过农机作业服务,但农机作业服务的种类和数量存在差别。②社会网络对家庭农场的农机作业服务供给行为决策和供给服务水平均具有显著正向影响。③从不同维度社会网络的影响来看,无论是宗族性社会网络还是朋友圈社会网络,两者均对家庭农场农机作业服务供给行为和水平具有显著正向影响。因此,应该积极培育家庭农场的社会网络资本,促进农场与农户之间的学习交流,并通过加大对农场主的农机专业培训、完善农机购置补贴、设置服务信息传递机制等措施,进一步鼓励家庭农场开展农机作业服务,提升其农机作业服务水平。Family farm is becoming the main body of new agricultural socialized service supply.Exploring the influencing factors of agricultural machinery operation service supply of family farm is of great significance to improve the diversified agricultural socialized service system.From the perspective of social network,based on 416 family farms in Shandong Province,this paper empirically analyzes the impact of social network on the supply of agricultural machinery operation services on family farms by using double-hurdle model.The results show that:①70.43%of family farms have provided agricultural machinery operation services to surrounding farmers,but there are differences in the types and quantity of agricultural machinery operation services.②Social network has a significant positive impact on the decision-making of agricultural machinery operation service supply behavior and service level of family farm.③From the perspective of the impact of social networks in different dimensions,both the clan network and the circle of friends network have a significant positive impact on the supply behavior and level of agricultural machinery operation services in family farms.Therefore,we should actively cultivate the social network capital of family farms,promote the learning and exchange between farms and farmers,and further encourage family farms to carry out agricultural machinery operation services by increasing the professional training of farmers,improving agricultural machinery purchase subsidies,setting up service information transmission mechanism and other measures,improve its agricultural machinery operation service level.

关 键 词：社会网络 家庭农场 农机作业服务 Double-hurdle模型 

分 类 号：F324.1[经济管理—产业经济] F323.3