湖北省农产品电商高质量发展对策研究  

Research on Countermeasures for the High-quality Development of the E-commerce of Agricultural Products in Hubei Province

作　　者：张姝颖 陈晓娇 陈鹏[1] ZHANG Shuying;CHEN Xiaojiao;CHEN Peng(School of Economics and Management,Hubei University of Science and Technology,Xianning,Hubei 437100)

机构地区：[1]湖北科技学院经济与管理学院,湖北咸宁437100

出　　处：《中国商论》2022年第23期38-41,共4页China Journal of Commerce

基　　金：湖北省大学生创新创业项目“湖北省农产品电商品牌建设研究”(S201910927054)。

摘　　要：在乡村振兴战略背景下,湖北省如何推动农产品电商高质量发展是非常值得研究的课题。本文在供应链理论及SWOT分析的基础上,从电商发展水平、基础设施建设、政策支持等方面分析湖北农产品电商现状和存在的主要问题,进而提出了完善基础设施建设、加快推进供应链数字化建设、加快农产品物流体系建设、强化农村电商服务体系建设、加强数字型人才培养和引进工作等对策建议,以供参考。With the strategy of rural revitalization,how Hubei Province promotes the high-quality development of e-commerce of agricultural products is a topic worthy of study.Based on the theory of supply chain and the SWOT analysis,this paper analyzes the current situation and problems of e-commerce of agricultural products in Hubei from the aspects of the development level of e-commerce,the construction of infrastructure and policy support,etc.,and then puts forward some countermeasures and suggestions,such as improving the construction of infrastructure,accelerating the digitalization of supply chains,speeding up the construction of agricultural products’logistics systems,strengthening the construction of rural e-commerce service systems,and strengthening the training and introduction of digital talents,etc.,for reference.

关 键 词：农产品电子商务 数字化转型 供应链 基础设施建设 政策支持 

分 类 号：F323[经济管理—产业经济]