从电子商务到元宇宙商务:中国电子商务高水平发展的跃升路径  

From E-Commerce to Metaverse Commerce:The Leap Path of High Level Development of China’s E-Commerce

作　　者：史浩[1] 戴小红[1] Shi Hao;Dai Xiaohong

机构地区：[1]浙江金融职业学院电子商务与新消费研究院,杭州310018

出　　处：《区域经济评论》2022年第6期38-48,共11页Regional Economic Review

基　　金：浙江省商务厅2022年对策类课题“浙江商务发展的热点问题”;教育部首批职业教育国家级跨境电子商务教师教学创新团队建设支持项目;浙江金融职业学院高水平科研创新团队“双循环研究团队”基金项目(2021XS01)。

摘　　要：电子商务已持续演进至跨境电商和数字贸易阶段,然而这条发展路径始终面临着人类生存的物理世界与商务活动的网络世界之间的虚实分离,商务体验仍有欠缺。以VR为代表的数字技术将拓展现有物理世界形成元宇宙空间,人类借助可穿戴设备进入元宇宙世界开展商务活动,商务体验将会是颠覆性的。元宇宙商务概念是电子商务概念的提升,元宇宙商务与数字经济、数字贸易既有联系,又有区别。中国商务高水平发展的重要方向之一就是元宇宙商务。为获得发展元宇宙商务的先发优势,中国电子商务高水平发展为元宇宙商务的跃升路径应当从正向激励、人才储备、金融支持、合作示范、产业集聚和完善生态等方面采取有效措施。E-commerce continues to evolve into cross-border e-commerce and digital trade.However,this development path is always faced with the separation between the physical world of human existence and the online world of business activities,and business experience is still lacking.Digital technology represented by VR will expand the existing physical world to form a meta universe.Human beings enter the meta universe to carry out business activities with the help of wearable devices,and the business experience will be subversive.The concept of“metaverse commerce”is the promotion of the concept of e-commerce.Metaverse commerce is not only related to but also different from digital economy and digital trade.One of the important directions for the high-level development of China’s commerce is metaverse commerce.In order to obtain the first mover advantage of developing metaverse commerce,the leap path of high-level development of China’s e-commerce into metaverse commerce,effective measures should be taken from six aspects:positive incentives,talent reserves,financial support,cooperation demonstration,industrial agglomeration and ecological improvement.

关 键 词：元宇宙商务 数字化 元宇宙 电子商务 

分 类 号：F724.6[经济管理—产业经济]