浅谈新的媒体生态下策划对于传统纸媒的不可或缺性  

Indispensability of Planning to Traditional Paper Media in New Media Ecology

作　　者：夏德娟(文/图) 

机构地区：[1]不详

出　　处：《走向世界》2022年第39期86-89,共4页Openings

摘　　要：进入新时代,在新的媒体生态下,传统纸媒在传播速度上的劣势日益显现。在重大新闻事件报道中,处在几十上百家新媒体夹击之中,传统纸媒常常处于被动、局促的境地。面对重大经济社会事件,发挥传统纸媒优渥的人才储备、资源整合优势以及在读者心目中不可撼动的权威性、可信力,通过有思路、有高度的策划,扬己之长,避己之短,为他人所不能为。Since the entry of the new era, the disad-vantages of traditional paper media in transmission speed have begun to mani-fest itself day by day in the new media ecology. While reporting major news events, the traditional paper media often fall into a passive and cramped situation with the strong competition of dozens or hundreds of new media. In the face of major economic and social events, we should give full play to the excellent talent reserve, resource integration advantages, the unshakable authority and credibility in the minds of readers of traditional paper media. With highly thoughtful planning, traditional paper media should try to do what other media are unable to do and produce better works by making full use of their strengths while avoiding their weaknesses. In short, in the new media ecology, the importance of planning for traditional paper media has become an unavoidable topic.

关 键 词：传统纸媒 媒体生态 人才储备 传播速度 不可或缺性 资源整合优势 重大新闻事件报道 策划 

分 类 号：G21[文化科学—新闻学]